Sure the name is tricky to pronounce (check out the video below) but Chinese brand Xiaomi has been in South Africa since 2015, delivering some pretty awesome mid-range smartphones to the SA market. In fact, they have sold hundreds of millions of units globally. Find out why we rate this brand and answer the question, can Xiaomi be trusted?

How do you say Xiaomi?

Let’s start with how to pronounce the brand. Can you say Shoa-Mee?

Who or what is Xiaomi?

The Xiaomi Corporation was founded in April 2010. Xiaomi is an internet company that offers smartphones and smart hardware (their best known smart tech product is probably the Mi Robot Vacuum!) The Xiaomi mission is ‘making quality technology available to everyone’ which is why you will find great value for your money in their offerings. 


Xiaomi Smartphones and Smart Tech

Xiaomi offers some pretty great Android smartphones ranging from well-priced entry and mid-level, ramping up to premium devices that compete with the best at a way lower price point. They run on Android which gives you a familiar user experience on a well supported OS you know and trust. Download all your apps from the Google Play store and you’re good to go.   

You’ve probably seen the brand’s orange ‘Mi’ logo and are wondering, are Xiaomi and Mi the same? The answer is yes. The Mi range is usually the higher end devices while the Redmi range is the more affordable entry-level range of smartphones which includes the new Xiaomi Redmi Note 9T, one of the most affordable 5G smartphones available at the moment. Shop both ranges here

Check out our latest review of the Xiaomi Redmi Note 9T 5G with influencer, Frank Ntshangase.

The Xiaomi offering also includes some life-changing Smart tech like the Xiaomi Mi TV Box and Xiaomi TV Stick that transform your standard TV to enable Smart functionality, giving you access to download and use streaming services like Netflix, Showmax and more. 

Check out our guide for How to Make Your TV a Smart TV

Can Xiaomi be trusted?

Xiaomi is all about innovation and quality and was ranked 3rd globally in terms of smartphone shipments in 2020. Their products can be found in more than 100 countries worldwide and in August 2020, the company made the Fortune Global 500 list for the second time, ranking 422nd, up 46 places compared to 2019. 

If you’re worried about repairs and after-sales service in South Africa on Xiaomi, you can buy with confidence because all Xiaomi smartphones purchased from hi come with a free 2-year warranty. 

Ever wondered why Xiaomi phones are so affordable? The brand saves on costs in a few ways. Two reasons we love are that they don’t make adverts for their phones and they exclusively sell their phones online meaning they don’t have the cost of expensive flagship store rentals and staff. These major savings are passed on to the customer through affordable pricing. 


Coming soon from Xiaomi to hi

Don’t sleep on the latest Xiaomi offering, available soon at hi, the Mi Watch and Mi Watch Lite.

Xiaomi Mi Watch

Xiaomi Mi Watch – R2299

Xiaomi Mi Watch Lite

Xiaomi Mi Watch Lite – R1199








Mi Watch

The premium style Mi Watch features a high end GPS chip, 16 day battery life, blood oxygen testing and a 24 hour heart rate monitor all packaged in one stylish looking watch that can compete with the best. 

Mi Watch Lite

With up to 9 days of battery life you can enjoy the Mi Watch Lite for longer. It’s a great looking watch that has a premium look with impressive functionality like built in GPS, 5 ATM water resistance, heart rate and sleep monitoring. 


For the latest from Xiaomi and other top brands, keep your eye on the hi release calendar here

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